Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. But Holmen’s data shows that attendance rates are much lower. By definition, hybrid meetings are a mixed bag.

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Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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EventMB

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for.

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StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. The digital era demands personalization.

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Event Farm

JUNE 21, 2017

Keep reading to learn our top four tips for using technology to engage prospects , collect valuable event data, and integrate your event channel with the rest of your marketing strategy. Plan your on-site engagement, and use tech to help you execute. Integrate your event data with your CRM.

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Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

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Event Industry News

AUGUST 31, 2023

In this episode, Ade talks advances in event tech, the sector’s move from the fringes to the heartbeat of contemporary shows, tools that help people connect, and generating data to help organisers better understand their audience. Prompted […]

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GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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SevenEvents

OCTOBER 17, 2023

in the rapidly evolving world of event management, technology has become an indispensable tool for an events company looking to enhance attendee engagement. following covid-19, traditional events incorporating more interactive experiences has rapidly increased, and event tech plays a pivotal role in this.

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Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Automations.

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Nunify

JANUARY 4, 2022

Here is a collection of statistics to help with your marketing & event strategy for the upcoming year with internal stakeholders.Our team in collaboration with industry experts and research has collated the below data, facts & figure in the following key areas. Event Industry Trends. Virtual Event Engagement.

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Ins'Tent

JUNE 19, 2019

One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Social media has proven to be very beneficial when dealing with event marketing.

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Attendease

MAY 24, 2023

Then, we provide native integration options with other technology vendors (like our Attendease Hubspot Integration ) in order to provide a functional tech ecosystem that meets the needs of many different types of customers. What Attendease Does The types of events out there in the world are endless. Sound familiar?)

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Bizzabo

JUNE 4, 2021

Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. Building an On-Brand Event Website.

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Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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Event Farm

NOVEMBER 28, 2016

Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution. While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. What does this mean exactly?

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Event Industry News

OCTOBER 26, 2021

The next-generation enterprise event marketing platform, RainFocus, an avid follower of Event Tech Live (ETL), will sponsor the Blue Stage at ETL21. RainFocus was designed and developed to deliver an alternative solution that utilizes data to boost business performance.

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Event Industry News

JUNE 1, 2021

Paid media agency Tag Digital is sponsoring Event Tech Live (ETL) USA & Canada, which takes place in June. Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.

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Smart Meetings

JANUARY 6, 2022

“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. See also: Tech Mergers Could Simplify Virtual Meeting Management.

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Event Farm

APRIL 28, 2017

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. Geofilter Data Event Marketers Should Leverage.

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Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

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EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Eventsforce

MAY 20, 2020

As well as doing things like making improvements to their planning and marketing processes, the results showed that nearly 40% are spending this time to look at their event data. Because event data is incredibly valuable. SIGN UP TO UPCOMING WEBINAR: COVID-19 – Use Your Event Data to Get Fit for the Future.

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Eventsforce

JANUARY 14, 2020

Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.

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Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The Problem With Registration Data. What Engagement Data Means & Why It Matters.

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Bizzabo

SEPTEMBER 17, 2018

Since then, PLAY has become a powerful event brand that exemplifies how tech companies can leverage in-person experiences to achieve business goals and establish themselves as industry thought leaders. Overseeing much of PLAY's growth has been Britta Schellenberg, the VP of Corporate Marketing Operations at Brightcove.

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Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.

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Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. WORKSHOPS AND KEYNOTES Kicking off EMS 2023, The Moth Storytelling Workshop and the Data and Measurement Workshop were standing-room only, with highly engaged participants.

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Event Industry News

JULY 8, 2019

is a flexible integration platform that connects 200 events, sales and marketing cloud applications. It also solves data integration issues for both event organisers and event technology SaaS providers. Tech provided: iPaaS – integration of events, marketing and sales cloud tools.

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GEVME

APRIL 23, 2018

The way people collect, process, and store the personal data of EU citizens is going to change very soon. Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. Event marketing under GDPR.

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SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. IT plans to integrate it into the telecon company’s high speed data offerings. “By

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Eventsforce

FEBRUARY 10, 2020

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at how important data protection and data security has become for event planners two years since the introduction of GDPR. NEW eBook: The Event Planner’s Guide to Good Data Management.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. HIGH-TECH SANITIZATION. Highmark TechSystems’ hand-washing Modulbox).

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EventMB

DECEMBER 18, 2023

Skift Take: Alex Reynolds, the co-founder and CEO of Vendelux, discusses how data analytics is transforming event marketing and the powerful impact of forging connections in an increasingly digital world. Miguel Neves Read the Complete Story On Skift Meetings

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Event Industry News

JUNE 10, 2021

Event Tech Live US & Canada’s second/middle day took all the positives from Tuesday and built them bigger still, setting the target for today. The team behind Event Tech Live have worked and worked to get the machine right, from tech to the talkers, the flow and delivery at ETL US & Canada is a product of that commitment.

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