Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event
Event Marketer
OCTOBER 10, 2022
Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a group of its “Benebabes” to Hawaii for an influencer event promoting the launch of its Box O’ Powder blushes, it left no stone unturned. And they’re one of the most impactful tools to do that.”.
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