Smart Meetings
JANUARY 5, 2022
The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor.
Event Marketer
FEBRUARY 27, 2024
At Crossover, two digital games— Dribble Town and Splashville —highlighted the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acted as a guide and motivator, offering real-time feedback and commentary. Proceeds benefited Gleaners Food Bank of Indiana. camera roll dump pt.1.
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Eventmobi
JUNE 11, 2018
MPI did a wonderful job blending the best of Indianapolis (this year’s conference location) into every aspect of this year’s WEC. Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. Events at local landmarks (including a block party in the main downtown square).
Event Marketer
JUNE 29, 2021
The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. Agency: MC2, Paramus, NJ.
Social Tables
JANUARY 2, 2019
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
Event Marketer
JULY 27, 2021
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. I love it because then you can utilize it not only at a PGA tour event, but you can take it to college football or basketball, or a business conference,” says Casey Hurbis, cmo at Rocket Mortgage.
SmartMeetings
SEPTEMBER 11, 2017
She’s been with Visit Indy since graduating from Indiana University in 2010 with a bachelor’s degree in tourism management. Photo Credit: Visit Indy Cindy Zimmerman Le Pavillon Hotel in New Orleans hired Cindy Zimmerman as director of sales and marketing. Engstrom spent time in event marketing for Bolthouse Productions/SBE as well.
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