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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer

At Crossover, two digital games— Dribble Town and Splashville —highlighted the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acted as a guide and motivator, offering real-time feedback and commentary. Proceeds benefited Gleaners Food Bank of Indiana. camera roll dump pt.1.

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7 Huge Event Planning Trends Spotted at MPI WEC 2018

Eventmobi

MPI did a wonderful job blending the best of Indianapolis (this year’s conference location) into every aspect of this year’s WEC. Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. Events at local landmarks (including a block party in the main downtown square).

2018 271