Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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Social Media Event Marketing Marketing Trade Shows 127

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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Event Marketing Marketing 2021 2022 124

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

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Event Marketing Marketing Social Media Event Apps 167

Ins'Tent

JUNE 19, 2019

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. Event Diagramming. Branded Apps.

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Event Marketing Tech Marketing Social Media 72

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

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Event Marketing Marketing Advertising Social Media 132

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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Event Marketing Marketing Tech Events 100

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

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Event Marketing Marketing Tech Events 110

Event Farm

DECEMBER 14, 2017

series, I wrote a blog post about why. every marketing team should consider hosting an event series. I also said the hardest part of hosting an event is the first step: Setting the date and making the commitment to follow through with it. Here’s why: event marketing automation. Women Crushing It Wednesday.

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Event Marketing Marketing Social Media Events 170

Event Industry News

FEBRUARY 11, 2019

Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with Event Tech.

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Event Tech Tech Event Apps Event Technology 96

Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry.

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Event Tech Tech Social Media Technology 103

Event Farm

JANUARY 25, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? A lack of event data means a lack of event metrics.

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Event Marketing Marketing B2B Events 100

Attendify

DECEMBER 17, 2019

Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, event marketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events. Somewhere along the line, they made time to read our blogs as well. Leverage Tech.

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Event Tech Tech 2019 Event Technology 57

Event Industry News

DECEMBER 17, 2019

by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. Event technology is a fast-changing landscape. Trend #1: Rise of the integrated event management software (EMS) platform. These trends will pick up speed as new AI-driven technologies come to market in 2020. And this is huge.

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2020 Event Tech Tech Event Apps 96

Hubilo Blog

DECEMBER 21, 2018

As a marketer, you definitely want to improve your performance and productivity so that your organization can grow. The most successful marketers today show a lot of care when it comes to their event marketing strategy. However, it is something quite rare to hear this fact from marketers. What are your goals?

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Event Marketing Marketing Social Media Technology 68

Event Industry News

SEPTEMBER 7, 2023

With more than 12 years’ experience working in the events industry, primarily in tech, Rachel Heller is senior content program manager, events, at Github, the AI-powered developer platform.

Speakers 72

Speakers Tech Conference Management 72

Event Farm

DECEMBER 14, 2017

When we first kicked off the planning process for our Women Crushing It Wednesday series, I wrote a blog post about why every marketing team should consider hosting an event series. I also said the hardest part of hosting an event is the first step: Setting the date and making the commitment to follow through with it.

Event Marketing 100

Event Marketing Marketing Social Media Events 100

Event Farm

DECEMBER 19, 2016

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 10 Real Examples of Amazing Event Invitation Language. 35 Statistics That Every Event Marketer Should Know.

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2016 2017 B2B Banking 100

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Hubilo Blog

NOVEMBER 2, 2018

October has been a blooming month for the event industry with diverse blogs being posted across all the platforms. One of the major events IMEX America was also held in the month of October which was a huge success. Here are the best picks for October Month that all the event enthusiasts would love to read!

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Trade Shows Social Media Tourism Corporate Events 86

Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

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Marketing Event Tech Tech Technology 204

Eventmobi

SEPTEMBER 8, 2023

But here’s the thing: The best event websites are more than just informational resources! So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. Leverage Social Proof Testimonials, reviews, and endorsements can boost your event’s reputation. An event calendar?

Social Media 195

Social Media Speakers B2B Tech 195

SevenEvents

OCTOBER 17, 2023

in the rapidly evolving world of event management, technology has become an indispensable tool for an events company looking to enhance attendee engagement. following covid-19, traditional events incorporating more interactive experiences has rapidly increased, and event tech plays a pivotal role in this.

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Event Tech Tech Corporate Events Technology 52

EventBank Insights

JUNE 24, 2019

There's FinTech for Finance, Med Tech for Medicine, Martech for Marketing. So Clearly if there's events, well, there's Eventtech. Types of Event Technology Venue Marketplaces Registration & Check-in Tools Event Marketing Tools Event Website Builders Surveys and Polls Networking Platform Event Analytics.

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Event Tech Tech Event Technology Technology 122

Maritz Global Events

NOVEMBER 21, 2019

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. Many of these tech partners had varying needs that demanded immediate attention—often at the same time. About Jeff.

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Event Marketing Marketing Tech Consulting 45

Eventsforce

MARCH 26, 2019

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. Event Marketer: The Dos and Don’ts of AR in EventTech.

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Event Marketing Tech Marketing 2007 61

Event Farm

OCTOBER 3, 2017

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention. It's not the marketing tools. It's how we use them.

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Marketing Event Tech Tech Event Planning 155

Hubilo Blog

AUGUST 2, 2018

Events today are a great tool to help people build their network, market and sell products and establish a unique identity for themselves in the marketing. With the growing importance of events, the industry has gotten more competitive with each passing day. . AI Lead Generation.

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Event Marketing Marketing Event Tech Technology 65

Attendease

NOVEMBER 14, 2023

An optimized, functional and user-friendly event website acts as the centralized online hub for your event. With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial.

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Social Media Speakers Management Event Management 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. But what happens during events? 

. Plan your on-site engagement, and use tech to help you execute.

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Event Tech Tech Marketing Events 122

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

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Event Marketing Marketing Entertainment Social Media 59

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. What is the role of influencer marketing in live events?

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Event Marketing Marketing Social Media Trade Shows 83

Hubilo Blog

OCTOBER 1, 2018

Event technology has a great impact on its users as well as the readers. With a new feature or a tech or a trend coming out in the event industry, event professionals sometimes miss out on a few things. EventMB — 12 Clever Ways AV Can Transform Your Event Venue. Meeting success depends on the event ROI.

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Tech Event Tech Social Media Transportation 57

Event Industry News

NOVEMBER 14, 2023

We’ve been creating, curating and integrating web-based marketing technologies for conferences and events since 2008. virtual AI Assistant for bespoke content including exhibitor/sponsor/speaker profiles, social posts, blog posts… […] eventengine.tv/virtual eventengine.tv/virtual

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2008 Event Tech Tech Meetings 59

Eventsforce

JANUARY 14, 2020

Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.

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Event Tech Tech Social Media Sponsorships 110

Hubilo Blog

JUNE 4, 2018

By Andrea Robbins Blog originally posted on Endless Events. Event Promotion plays a huge role in an event’s success. Email marketing is an effective measure to engage with prospective attendees and converting them into potential leads. Apart from personalization comes usage of automation tools in email marketing.

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Event Marketing Marketing Tech Events 45

Eventsforce

FEBRUARY 12, 2019

They can also choose to tap on the sticker to visit the event page itself. It is certainly an interesting development for those of you who rely on the social media platform for your event marketing activities. It also brings about some new opportunities for people to engage more with one another in the run-up to an event.

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Tech Event Marketing Marketing Social Media 45