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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

Heike Mahmoud , CMP, was one of the first European meeting professionals to earn the Certified Meting Professional (CMP) designation through the Events Industry Council (EIC) in 2006. Now, she feels inspired as she sees the certification’s global spread. “It Her business studies took her to Berlin, which is still her main residence.

2006 98
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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

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Transforming a Biennial Congress Into an Annual Global Event

PCMA Convene

The 2015 Congress, held in Toronto, attracted about 7,500 attendees; the 2017 Congress is slated for Berlin. Both events began to resemble each other, featuring educational components, abstracts, and cutting-edge medication information. “We We wanted to make it more consistent,” Astorga said, “and move to a consistent format.”. “We

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GL events UK wins Glasgow 2018 European Championships brief

Event Industry News

GL events UK is today announced as the Official Overlay Supplier to the Glasgow 2018 European Championships this summer. The partnership was agreed following a competitive tender by a joint venture between the global event experts and Field & Lawn Ltd., It’s good to be looking forward to another superb event.”.

2018 49
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Who’s on the shortlist for the Event Technology Awards 2018?

Event Industry News

With the Event Technology Awards only a few days away take a look at some of the companies vying to win one of the highest regarded awards in the events industry. Tech-savvy Crewsaders shortlisted for Event Technology Awards. Crewsaders has developed its own in-house mobile-first web-based event management system (EMS).

2018 73
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e2m.live : 8 Evolutions in 2019

e2m.live

In 2019, e2m.live was used in more than 200 global events in cities like California, Madrid, Berlin, Nashville, etc; covering a broad spectrum of industries like pharmaceuticals, electronics, trade shows & expos, etc. Global Session Search. Generic k/w Search. Attendee Status. Color Indicators. Custom Filter Option.

2019 72
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The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?

The MICE

While there’s a shift happening as I write, on a recent MICE Exchange Instagram Live Episode with Sabrina Meyers from Hot Hospitality Exchange (you can follow us on Instagram @themiceblog and @hothospitalitye ), we discussed the event industry’s fragmentation caused by geographic market segmentation. . Social media vs segmentation.