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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

Her business studies took her to Berlin, which is still her main residence. She also partially resides in Hamburg, for her current role as the Chief Operating Officer (COO) at CCH-Congress Center Hamburg, a multifaceted location for conventions and events in Hamburg. “Now

2006 98
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Transforming a Biennial Congress Into an Annual Global Event

PCMA Convene

The 2015 Congress, held in Toronto, attracted about 7,500 attendees; the 2017 Congress is slated for Berlin. The next Congress, to be held in Berlin in July 2017, will be the last gathering using the old format, while SSC will have its final standalone program in Dublin in 2018. But ISTH didn’t want to rush in.

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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

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GL events UK wins Glasgow 2018 European Championships brief

Event Industry News

GL events UK is today announced as the Official Overlay Supplier to the Glasgow 2018 European Championships this summer. The partnership was agreed following a competitive tender by a joint venture between the global event experts and Field & Lawn Ltd., an Edinburgh-based tent and marquee specialist.

2018 49
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Who’s on the shortlist for the Event Technology Awards 2018?

Event Industry News

prio – linking the analogue and digital world of events! prio combines the benefits of a full-service agency with digital and technical expertise and offers its services to corporate clients with a global reach. To read more click here. To read more click here.

2018 73
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e2m.live : 8 Evolutions in 2019

e2m.live

In 2019, e2m.live was used in more than 200 global events in cities like California, Madrid, Berlin, Nashville, etc; covering a broad spectrum of industries like pharmaceuticals, electronics, trade shows & expos, etc.

2019 72
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The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?

The MICE

The UK market is the biggest, followed by the German market, which is much more fragmented—it doesn’t get together as often as the UK market (for example, most events take place in London vs Berlin, Frankfurt, Munich). What are the disadvantages of segmentation? .