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Your guide to event marketing: Everything you need to know in 2022

Socio Events

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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9 must-attend conferences for event professionals in 2022

Hubilo Blog

Experiential Marketing Summit (EMS). A must-attend for event planners, EMS is the industry’s ultimate conference for B2B and B2C brand and event marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, and more.

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2019 Event Trends: Predictions from 23 Event Experts

Bizzabo

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

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Event Technology Awards 2019 – Meet the Judges

Event Industry News

Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Read the Event Tech Q&A here. Alison Church, Marketing Director at Easyfairs UK & Global.

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12 Imaginative Events from IBM

Bizzabo

The company behind the conference really understands that technology and business are changing so they've dedicated their flagship global event to preparing attendees for the future. Key Takeaway: What can you do to ensure your events are constantly breaking new ground and staying at the forefront of your industry?

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40 Outstanding Event Industry Blogs to Follow

Endless Events

With a UK focus, this is the ideal read if you are based there or like to stay abreast of the global events industry. This is the Central and Southeast Europe Meetings Industry Magazine blog but has plenty of articles about events taking place across the globe. Event Marketer. Kongres Magazine.

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16th Annual Meetings Industry Forecast

PCMA Convene

Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. What is one technology trend that business event organizers should be keeping an eye on in 2017 and beyond?