Converve

FEBRUARY 9, 2018

An event manager has a lot of strings to their bow. What does a typical working day in the life of an event manager actually look like? We’re going to follow Julia, an event manager at a large firm, through her day! She has the annual customer event on the doorstep and is already whirling around!

Event Management 91

Event Management Management Social Media B2B 91

Planning Pod

MARCH 28, 2024

Planning Pod’s streamlined event management platform gives you what you need to spend less time working on minute details and more time exploring strategies to grow your business, like paid advertising. Competitor analysis: Observe where your competitors are targeting their audience through social media messaging and ad placements.

Advertising 88

Advertising B2B Social Media Marketing 88

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

B2B 125

B2B 2020 Marketing Social Media 125

Social Tables

SEPTEMBER 14, 2021

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Why does event engagement matter?

Social Media 176

Social Media B2B Tech Marketing 176

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Eventtia

MAY 27, 2024

It’s important to embrace the fact that your target sponsors want something from you, and your job is to identify what you can offer your target sponsors that will align well with their unique marketing strategy and/or business objectives. What makes your event unique from its competitors?

Sponsorships 62

Sponsorships Social Media Negotiating Events 62

Converve

FEBRUARY 9, 2018

An event manager has a lot of strings to their bow. What does a typical working day in the life of an event manager actually look like? We’re going to follow Julia, an event manager at a large firm, through her day! She has the annual customer event on the doorstep and is already whirling around!

Event Management 65

Event Management Management Social Media B2B 65

Smart Meetings

MAY 8, 2023

Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. Of course, not everyone in a given age range will react identically to an event marketing message.

Meetings 106

Meetings B2B 2025 Social Media 106

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? Who Is Gen Z?

Corporate Events 62

Corporate Events Social Media Food and Beverage Financial 62

Eventtia

MAY 24, 2024

You’ve got new products like HopIn, older products like Cvent and Bizzobo, event ticketing platforms like Eventbrite , and more marketing-oriented platforms like Splash. As you can see below, the main selling point of Splash is that it’s very well suited for scaling your event program. What is Splash? What is Eventtia?

B2B 62

B2B Marketing Social Media Event Marketing 62

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 207

Insurance B2C Social Media B2B 207

SpotMe Blog

JULY 21, 2023

The 12 Best Event Registration Software Event registration software helps organizers handle event registrations, payments, and management in one place. The best options are all-in-one solutions that provide the features you need for seamless event organization. #1 Reviews G2 Score: 4.9 (101 Reviews G2 Score: 4.8

2023 130

2023 B2B Events Management 130

Eventscase Blog

FEBRUARY 8, 2024

It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion. Choosing the Right Platform Choosing a ticketing platform is crucial to sell event tickets online.

Social Media 52

Social Media Advertising B2C Sustainability 52

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.

Social Media 130

Social Media Speakers Event Apps Events 130

Bizzabo

JUNE 4, 2021

In this post we’ll take a look at how technology can help you drive success at every stage of the event lifecycle: before, during and after events. Your event strategy , like any marketing campaign, is cyclical. The event lifecycle is built on a straightforward premise: build, measure, learn and build again.

Tech 110

Tech Event Apps Event Management Social Media 110

Hubilo Blog

MARCH 7, 2020

Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Eventmobi

JUNE 16, 2023

Start by building an event budget around ROI, setting goals for the amount of revenue you want to drive per dollar spent, and finding opportunities to drive revenue without spending anything at all. You don’t have to rely on traditional marketing tactics anymore. Online fundraising Want the fundraising without the event?

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 154

Insurance B2C Social Media B2B 154

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Converve

NOVEMBER 27, 2017

Why not then with one of these reading tips for event managers?! An event that doesn’t also take place in the social web these days effectively didn’t ‘happen’ at all – or so they say. Social media are perfectly suited to increase the effect of events and to fuel the experience. Link: [link].

Event Management 40

Event Management Management Social Media B2B 40

Converve

NOVEMBER 27, 2017

Why not then with one of these reading tips for event managers?! An event that doesn’t also take place in the social web these days effectively didn’t ‘happen’ at all – or so they say. Social media are perfectly suited to increase the effect of events and to fuel the experience. Link: [link].

Event Management 40

Event Management Management Social Media B2B 40

Eventory

MARCH 28, 2018

75% of B2B marketers say that in-person events, for the last six years, have been rated as the most effective tactic. To compare, this strategy is considered more efficient than inbound marketing (webinars, blog posts, research reports, etc.) or social media communication focused on increasing brand awareness.

Social Media 113

Social Media B2B Marketing Events 113

Eventmobi

AUGUST 13, 2021

Combine the best event technology with a solid community management strategy, and you have the winning formula. For decades, attendee attrition has been an issue for B2B event organizers, and it’s a costly problem. Why not just use your own website or an existing social networking platform?

Event Technology 195

Event Technology Technology Event Apps B2B 195

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Eventmobi

MARCH 6, 2024

With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best event management software will act as your partner throughout the event management process. We’ll cover: What Is Event Management Software?

2024 195

2024 Event Management Management Trade Shows 195

Socio Events

FEBRUARY 23, 2023

The value of post-event engagement Post-event engagement can enable a lot of prosperity for your organization. In fact, nearly half (49%) of all marketers say that audience engagement is the largest influence on the success of an event, according to Markletic. Here are a handful of post-event strategies to consider: 1.

Social Media 52

Social Media B2B Marketing Events 52

ePly

JANUARY 14, 2024

Trade exhibitions are for a B2B target audience and are created with a focus on a specific industry. CEM stands for Certified in Exhibition Management. The CEM designation reflects the highest possible professional standard in the exhibition and events management field. It’s a globally recognized designation.

Management 62

Management Social Media B2C Insurance 62

Eventscase Blog

JULY 27, 2023

Successful events are the lifeblood of a thriving marketing strategy. Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition. Marketing an event isn’t a piece of cake.

Social Media 52

Social Media Marketing Events Trade Shows 52

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.

Social Media 167

Social Media Marketing 2014 Speakers 167

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. Hybrid event platform.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

CadmiumCD

JANUARY 23, 2019

Event technology opens many new opportunities for planners and attendees. Using the right tools allows you to understand your audience better, deliver better social media campaigns and plan special event activities. Events can be a great way for people to learn and connect with like minded people. About Brooklin.

Social Media 45

Social Media B2B Event Planning Tools Technology 45

GEVME

OCTOBER 15, 2018

Networking events are very important for business because finding yourself in communication with someone who has the capacity to improve your ability to be productive is a major benefit of talking to many different people at networking events. How can you be successful at networking events? The week before the event.

Social Media 120

Social Media Speakers B2B Advertising 120

Meeting Tomorrow

APRIL 17, 2019

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. Just remember to test out the service in advance of your big event. Increase Revenue — If you’re hosting a fundraising event, you’ll want to know how much you actually raised.

Social Media 83

Social Media Corporate Events B2B Marketing 83