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If You Build It, Will Teams Come?

Velvet Chainsaw

Follow up with organizations that took advantage of your new team-learning initiative and ask for testimonials and examples of change initiatives that were implemented as a result of attending and learning together. How can you help attendees from the same organization find each other easily? Highlight Success Stories.

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Leveraging Team Learning at Conferences

Velvet Chainsaw

In part two of this post, we’ll look at how you can design for team learning and share some examples of conference organizers who are doing just that. Have you thought about designing sessions for your participants to collaborate as a team? What attributes might those sessions possess?

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4 Ways to Leverage Customer Advocacy at Events

Event Farm

For example, if you’re hosting a dinner or cocktail hour for an event, it won’t be the best platform for a formal presentation—but it will still be an excellent opportunity to leverage customer advocacy. For example, a panel discussion with customer advocates who are also industry experts will be more engaging than slides.

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CVBs and DMOs: A Hidden Resource for Meeting and Event Professionals

Eventsforce

Offering attendance marketing tools on the DMO and CVB website, like toolkits for venue searching and booking, to make sure planners have resources to help their event thrive. Referrals to members and businesses for transportation, local gifts, etc.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

For example, at some conferences, 25–50 companies could represent 20 percent to 50 percent of total attendance. You’d be amazed by the insights that are gained by comparing the attributes of loyal vs. non-loyal audience segments. Some companies will rotate the team members they send from year to year.

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Special Holiday Events to Grow Your Business

Attendee Events

This might include buckeyes, cinnamon hard candy, and fudge, for example. Split the class into teams and have each team make a few different kinds and then do an exchange so each person goes home with 6-9 types of candies, depending upon class attendance.

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Why marketing managers secretly hate marketing conferences

Eventory

For example, they’d stress out over how to get from one place to another, look for the lectures they want to attend and, as a result, lose focus of what they initially came came for. Marketing conferences aren’t substantive for marketing managers. For example, you can organize an open poll through an event application.