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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

For example, at some conferences, 25–50 companies could represent 20 percent to 50 percent of total attendance. You’d be amazed by the insights that are gained by comparing the attributes of loyal vs. non-loyal audience segments. Some companies will rotate the team members they send from year to year.

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Why marketing managers secretly hate marketing conferences

Eventory

For example, they’d stress out over how to get from one place to another, look for the lectures they want to attend and, as a result, lose focus of what they initially came came for. Marketing conferences aren’t substantive for marketing managers. Event planning problems and solutions: preparing the agenda.