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5 Event App Case Studies that Show the Power of Event Tech

Eventmobi

Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the event app you use will have a huge impact on your success. If you’ve never used an event app before, you may not understand how transformative it can be. Read the full case study.

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7 Smart Ways to Add Video Into Your Event Strategy

Eventmobi

Creating and sharing a video library is likely not the first thing event organizers think of when planning their in-person conferences. However, as this HBR article points out, videos “elicit a broad range of motivations”, including sharing passion, starting conversations and seeking opinions. Simplify Video Content Management.

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2020 Event Strategy Guide

Attendease

With major organizations like Salesforce, Google, Adobe and HubSpot investing heavily in planning out innovative and interactive events, the smaller organizations aspiring to be industry leaders have to rush into event planning just to update their marketing strategies. Planning the Event.

2020 293
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Event Tech Investment Tracker

EventMB

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest event tech (and venue finding) vendors.

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The Intersection of Event Tech and Design

SmartMeetings

So, it continues to confound me the number of times we still see planners trying to “create engagement” or “deliver ROI” to their attendees and stakeholders by simply buying the latest and greatest Event App or Audience Engagement Activity—and then being shocked when nobody uses it. This article appears in the June 2022 issue.

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Smart Tech: The 20% Difference

SmartMeetings

Event Tech for Medical and Financial Meetings. I’ve often said that when it comes to event apps (and lately I’ve expanded it to include online and virtual event platforms), 80% of their functionality is the same. Additionally, for significant portions of the events out there, 80% of their needs are the same.

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Smart Tech: When Good Technology Goes Bad

SmartMeetings

Even established event tech can cause planners headaches I don’t think I’d ever seen as many “suits” standing around a single laptop computer as I was at that very moment. This article appears in the digital-only February 2023 issue. The post Smart Tech: When Good Technology Goes Bad appeared first on Smart Meetings.