Event Marketer
MARCH 20, 2023
In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)
Event Marketer
APRIL 11, 2024
The experience featured the brand’s latest innovations in hockey equipment and apparel and was designed to allow young players to get fitted for and test the gear themselves in a controlled, branded environment. Partnering with its retailers was also a big win for CCM. Incorporate brand ambassadors in signage and messaging.
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Event Marketer
JULY 5, 2021
Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.
Event Marketer
MARCH 18, 2024
Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.
Event Marketer
OCTOBER 24, 2022
Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. And a virtual photo booth offers users a chance to share their metaverse experience on social.
Prestige Events Magazine
MARCH 20, 2023
This expansion will serve new active outdoor audiences to brands who provide gear, technology, apparel, nutrition and will be a celebration of every outdoor activity including climbing, hiking, mountain biking, camping, trail running, swimming, SUP and more. The Sports Hub.
Event Marketer
OCTOBER 4, 2021
On a mission to reach a new retail audience and support Walmart, a key customer, the brand embarked on the Impossible Food Truck Tour just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So
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