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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. “The The promotion ran during 10 sessions of the Miami Open.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. pic.twitter.com/f3adIckJEw — George P.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. million people. “As RODEOHOUSTON ?

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five. Brown and Reggie Wayne.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Doja Cat herself stopped by to meet the BMW Road to Coachella influencer crew and shoot social content.

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9 Proven Steps for Planning Successful Events

Planning Pod

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Like a sales meeting to train and motivate your sales force. Where would be the ideal location for these attendees to meet? Step 1 – Set specific goals and objectives.

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How to Create an Online Event Registration Form: The Ultimate Guide

Planning Pod

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.