Apparel Events Meetings Sponsorships 
Event Marketer
APRIL 17, 2024
A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. The biggest draw at Lacoste’s activation was an apparel customization station.
Event Marketer
APRIL 11, 2022
They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.
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Event Marketer
JANUARY 31, 2024
Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Our favorite part?
Event Marketer
FEBRUARY 13, 2024
15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Agency: Dorothy) INVISALIGN Invisalign offered meet-and-greets and star sightings—and signings. Brown and Reggie Wayne.
Event Marketer
MAY 9, 2022
Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.
Planning Pod
APRIL 12, 2020
Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. The same can be said for event planning. Like a sales meeting to train and motivate your sales force.
Planning Pod
AUGUST 16, 2022
If you work in the event planning industry and have to configure and collect event registrations and ticket sales via online forms, you know how quickly things can get complicated and chaotic. Planning Pod’s forms builder and event registration software make creating smooth and intuitive registration and ticketing workflows easy.
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