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RAI Amsterdam to extend partnership with Gleanin across entire b2b event portfolio

Event Industry News

Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.

B2B 63
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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

Touchpoints included a New Amsterdam Vodka NHL PreGame tailgate with games, charging stations, comfortable seats, plenty of photo ops and a chance to win prizes. Customers could additionally access the Hotspot Lounge on the 100 level concourse, which featured charging stations, photo moments and hot cocoa.

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How GDPR is Changing Events and 6 Other Tech Stories Planners Should Read

Eventsforce

In this month’s round up of top event tech stories, we look at what impact the EU GDPR has had on the events industry – one year after coming into effect. The Verge: Snapchat Experimenting with New Events Feature. Also, the robot’s surveying capability makes it a valuable tool in data collection for event organisers.

Tech 82
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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

Event Marketer

Barstool teamed up with New Amsterdam Vodka to create a content house in Scottsdale for the week, where the company broadcast some of its top podcasts live. Nearly half of Barstool’s talent was on hand to participate in the broadcasts, events and experiences, like brand founder Dave Portnoy, and the hosts of the No. 1 hockey podcast.

Sports 87
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Agency Spotlight: Kemosabe

Event Industry News

Trusty scout – with bases in London, Amsterdam and New York, we’ve got the experience and the key partners to break free from the constraints of a traditional walled agency. Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Never misfire on work.

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How to attract more participants

Plan Your Meetings

Whether you’re an independent meeting planner or an event planner working for a large organization, eventually it happens to everyone–your event marketing efforts just aren’t paying off. When this happens, sometimes the only option is to pull the plug and cancel the event. Here’s how. Be prepared to switch gears.

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Event Roadshow Planning: The 2019 Guide

Bizzabo

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Social Media. 2) Send out surveys. Attendee Promotion.

2019 55