Bizzabo

FEBRUARY 11, 2019

However you won't benefit from the same events if you do specialize in SEO or if you do paid advertising. And they look a B2C technology and they're like, "Oh, it's so nice. Another reason why segmenting and hyper-targeting is important for us is that our product is growing and SEMrush is good for any digital marketing professional.

2019 48

2019 Technology Advertising B2C 48

Cvent: Event Marketing

MARCH 26, 2019

Advertising. Email marketing is huge for events: More than 75% of B2C companies use email marketing as the number one tool to promote their events. Any vendors or speakers to tag. Examples include ticket sales, sponsorship dollars, registration fees, onsite product sales and advertising revenue. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Automated call out for speakers. Ad-space for event sponsors to post their advertisements. Mention the names of notable guests, speakers, event goals and outcomes in all the event-related content that you post. Attendee tracking.

2020 293

2020 Social Media B2B B2C 293

Socio Events

SEPTEMBER 1, 2022

Event marketers generally focus on two key areas of event promotion: B2C and B2B. B2C event marketing involves promoting directly to your target audience—the customer—with the goal that they’ll register for the event or invite others to join them. Take advantage of hashtags, paid advertising, and sponsored posts to maximize exposure.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Eventory

APRIL 12, 2018

It’s also probably the most advertise-friendly media, though it changes rapidly. While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that. The platform also has an advertise feature, similar to the Facebook one.

Social Media 74

Social Media Event Marketing Marketing B2C 74

Bizzabo

NOVEMBER 27, 2019

These experiences included a private terrace setting (where key advertisers and marketing partners could meet on an invite-only basis) and Twitter Beach (which was a beachfront event with topical discussions, plenty of photo-ops, and an evening concert). This goes for both B2C and B2B event marketing strategies. Source: Event Marketer.

2019 72

2019 Advertising Events 2006 72

Bizzabo

AUGUST 22, 2018

Become an Advertising Expert: Read The CMO's eBook On Event Advertising to learn how to use Google Adwords, Facebook, Twitter, Instagram and Snapchat ads to promote an event or conference. 10 KPIs for Measuring Attendee Satisfaction : We all know attendee satisfaction is key to event success, but how do we measure it?

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Socio Events

FEBRUARY 21, 2023

Are they B2C or B2B? Include all the key details, such as: Event name Event date and time How to livestream the event (through your virtual platform) Speaker bios Sponsor information Event agendas Pro tip: Look for a virtual platform with built-in event registration software that allows you to build branded landing pages for your website.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Bizzabo

NOVEMBER 30, 2018

B2B event marketing is just as important as B2C events. Common conference activities include guest speakers, breakout sessions, and networking opportunities. Activities include a highly anticipated speaker and sessions that teach customers how to get the most out of their products. Why B2B events? Source: JetBlue.

B2B 70

B2B Trade Shows Food and Beverage Conference 70

Bizzabo

JANUARY 3, 2019

To leave not stone unturned, this list includes B2B and B2C events. VIP Nation is a big fan of offering add-ons to most of their advertised events, but when it comes to VIPs they tend to really roll out the red carpet. Even if you don’t plan to include a celebrity, industry experts and influencers make great speakers for any event.

Event Ideas 55

Event Ideas B2B Automotive 2018 55

Bizzabo

DECEMBER 17, 2018

Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. 58% of B2B companies use event software at their events, compared to 54% of B2C companies. 28% of B2C organizations primarily run live events for community building.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Bizzabo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. As platforms take power and brands want to control their advertising, media agencies are in a bit of a transition. A 2-day event that features a stellar lineup of speakers, demonstrations, booths and networking opportunities.

Tech 168

Tech 2019 Conference Technology 168

Eventory

JULY 5, 2018

While engaging in all event marketing activities (organizing your own events, attending them, joining as a speaker or exhibitor) you should have in mind a bigger picture in order to constantly follow your goals and priorities in a brand development. It seems to be the most advertiser-friendly media because of its advanced paid ad system.

Social Media 66

Social Media Advertising Speakers Marketing 66

GEVME

FEBRUARY 4, 2020

When you set up a marketing funnel, it attracts people towards the marketing and advertisement of your brand ultimately landing them to your website — making them aware of your event. You pay websites to share your event advertisement — but you only pay only if someone clicks on it or by the number of impressions your ad receives.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Bizzabo

OCTOBER 8, 2018

The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. Paid Advertising Tips. Use your event technology to integrate with social platforms that allow your attendees, speakers, and organizers alike to share content and awareness about your event.

Social Media 74

Social Media Marketing Event Technology Speakers 74