Velvet Chainsaw
JUNE 5, 2024
Focus by Jared Cherup I’ve been a big fan of Customer Centricity , a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter.
Attendease
JUNE 5, 2024
Professional associations, non-profits, and online interest-based groups all have one thing in common: the need to retain and renew their member base. The soaring popularity of online communities—through digital platforms like Meta, Slack, Discord, and others—has led to an overall change in membership retention strategies. Plus, in an inflationary economic climate, how do you encourage membership renewals when people are cutting their spending?
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Conferences that Work
JUNE 3, 2024
In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed. Dr. Lisa Feldman Barrett is a neuroscientist, psychologist, and the Northe astern University Distinguished Professor of Psychology.
EventMB
JUNE 4, 2024
Skift Take: It takes a minimum of 849 days to get a visitor visa interview appointment in Mexico City. In Bogota, it’s 640 days. Mumbai, 499 days. These delays have a tangible negative impact on the events industry.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
JUNE 3, 2024
In the events industry where the pace can often feel overwhelming, volunteering has emerged as a powerful antidote, offering profound benefits to not only those who are being supported but also to the volunteers themselves. From utilising pedal power to litter picking, with Volunteers’ Week taking place this week (3-9 June), Central Hall Westminster ’s team shines a spotlight on how donating their time has enriched both their own lives as well as their work as busy event professionals.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Attendease
MAY 30, 2024
Events can be a great way to expand brand awareness, educate an audience on a given topic, or even form important connections within your industry. But if you aren’t careful when planning your event, it can also lead to unanticipated environmental harm. According to MeetGreen , the average conference produces 4.17 lbs of waste per attendee, per day (2.56 lbs of which will go to a landfill).
eventplanner
JUNE 3, 2024
Ticketmaster, a leading platform for event ticket sales, recently confirmed a significant data breach. The ShinyHunters hacking group claims to have stolen 1.3TB of data from 560 million Ticketmaster users.
EventMB
JUNE 3, 2024
Skift Take: Greg Topalian predicts an industry shake-up in the event industry—think events moving to secondary markets, outdoor venues, new ways to make connections, and fan-focused trade shows. Ready for the revolution?
Event Marketer
MAY 30, 2024
“We thought about the guest experience from a family perspective, so what are some things that, as a parent, you would need or like to have that would make the experience go really smoothly?” –Emma Quan, Director-Events, Disney Branded Television Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for s
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventSource
JUNE 4, 2024
Love knows no boundaries, and for Heather and Alston, it transcended cultures, weaving a beautiful tapestry of modern elegance and Caribbean vibrancy at Hotel X Toronto. Nestled amidst the dynamic cityscape , the venue provided the perfect backdrop for Heather and Alston’s union. From the breathtaking views at The View , where they exchanged vows, to the enchanting ambiance of New Fort Hall for their reception, every corner of the venue echoed with the promise of a magical day.
Event Industry News
JUNE 5, 2024
As the summer festival season gets into full swing (the sun was recently spotted in the UK sky), A Greener Future (AGF), the not-for-profit company dedicated to making the live event sector sustainable, shares top tips on how we, as festival-goers, can positively impact the events we attend.
Prestige Events Magazine
JUNE 5, 2024
Bespoke Hotels , the UK’s largest independent hotel group, is delighted to share further information on the highly anticipated opening of Hotel Gotham Newcastle – planned for autumn 2024. Hotel Gotham Newcastle aims to redefine hospitality by blending history with contemporary elegance in The Old Fire Station. Opening in late 2024, the Fire Station side will feature 60 thoughtfully designed bedrooms for a luxurious and unique stay.
EventMB
JUNE 3, 2024
Skift Take: While many in the events industry have stumbled upon the profession, not Ronny Coombs, exhibits manager of the American Society of Nephrology. She set out on a path with deliberate focus.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Marketer
JUNE 3, 2024
A “Bloom” theme permeated this year’s event. For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground needs to match the excitement of earning a seat.
EventSource
MAY 30, 2024
In the heart of Toronto’s vibrant cityscape, amidst the towering skyscrapers and breathtaking views, Negar and Sepehr’s wedding at The Globe and Mail Centre was a spectacular ode to modern elegance and enduring love. Months of meticulous planning led to this opulent extravaganza. Mango Studio’s lens captured the essence of their love as they posed hand in hand, eyes locked in a shared promise of forever.
Event Industry News
JUNE 5, 2024
Verve, a trailblazing leader in the events and brand experience industry, is thrilled to announce its official certification as a B Corporation (B Corp). This certification underscores Verve’s commitment to meet the high standards of social and environmental performance, transparency, and accountability.
Prestige Events Magazine
JUNE 5, 2024
Event Sustainability Consultancy Working with More Events, Agencies and Brands Sustainability Simplified has announced a new raft of client wins, following on from the consultancy’s successful launch in January. The business is now working with Set Creative, Spiro, Ecoform, and Good Festival. The agency has also expanded its work with Westfield Rise, as well as successfully setting up an in-house team within Nteractive.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
MAY 30, 2024
Skift Take: According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward.
Event Marketer
JUNE 3, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs. KICK OFF YOUR SUMMER WITH A ‘BIG GREEN KEGG’ STAND We all know grilling and beer go hand-in-hand, so on May 28, just after Memorial Day Weekend wrapped and summer kicked off, Miller Lite teamed up with grill-maker Big Green Egg, which has gained a cult following, to craft the Big Green Kegg and tap into the company’s engaged audience.
Smart Meetings
JUNE 4, 2024
You think planning a sales conference at a Chicago hotel ballroom is tough, try planning the 2024 Summer Olympics. The games stretch from July 26 to Aug. 11. To be closely followed by the Paralympics from Aug. 28-Sept. 8. The Olympics opening ceremony, for the first time in the history of the summer games, will not take place in a stadium, but will see 10,500 athletes from 205 international delegations glide along Paris’ River Seine on more than 80 boats as the sun sets.
Event Industry News
JUNE 5, 2024
Big Art and Banners is a leading banner printing and large format printing company operating across the UK. We specialise in PVC, mesh and fabric banners, large scale building wraps as well as poster printing, flag printing, exhibition display solutions, board printing on Foamex, Correx and aluminium and vinyl graphics for floors, windows and walls.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Prestige Events Magazine
JUNE 4, 2024
The Meetings Industry Association (mia) is seeking an exceptional and inspirational new chief executive, following Kerrin MacPhie’s decision to pursue a new venture. Since her appointment in 2021, Kerrin has significantly elevated and transformed the trade association as well as its work advocating best practice and championing the business meetings and event sector.
EventMB
JUNE 5, 2024
Skift Take: The Expanded BMO Centre is opening today in Calgary, and there are plenty more new offerings across Canada.
PCMA Convene
JUNE 3, 2024
Maker Faire Shanghai is one of hundreds of Maker Faires that take place around the globe each year. Dale Dougherty started noticing “all these people doing cool projects” in the early 2000s, he told Convene. “I was just fascinated by them. They were so interested in the work they were doing, their projects.” Leveraging his background in publishing and technical writing, Dougherty launched Make: Magazine to break down “those cool projects” for readers.
Eventscase Blog
JUNE 3, 2024
Fostering customer loyalty through events has become a top priority for event organisers. One of the most effective strategies to achieve this goal is through well-organised events. In this article, we will explore how to build client trust and share best practices for creating memorable experiences. Importance of Events for Customer Loyalty In a highly competitive marketplace, companies are constantly seeking innovative ways to differentiate themselves and cultivate customer loyalty through eve
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Industry News
JUNE 5, 2024
Sustainability Simplified has announced a new raft of client wins, following on from the consultancy’s successful launch in January. The business is now working with Set Creative, Spiro, Ecoform, and Good Festival. The agency has also expanded its work with Westfield Rise, as well as successfully setting up an in-house team within Nteractive.
Prestige Events Magazine
JUNE 4, 2024
Penguins Events, a leading events agency specialising in incentive travel and reward and recognition, is excited to announce its relocation to a new office in Central London. Formerly based in Windsor, the company has now moved to its parent group DRPG ’s Farringdon office. As well as fostering collaboration and synergy across the group, this physical integration into the DRPG family will undoubtedly enhance the agency’s capabilities and offerings to clients.
EventMB
MAY 30, 2024
Skift Take: With fewer association meetings overall, the latest ICCA report reveals which destinations are gaining or losing market share in this competitive landscape.
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