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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

JULY 5, 2021

Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Apparel Sponsorships Retail Social Media 103
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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

SEPTEMBER 6, 2021

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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2021 Food and Beverage Sports Hotels 129
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