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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Activating both on- and off-site, brands are vying for fans’ attention with technology, art, lounge spaces, immersive photo ops, hospitality plays and more. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

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