How Six Sponsors are Serving up Fan Experiences at the 2021 US Open
Event Marketer
SEPTEMBER 6, 2021
The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. Emirates returned to the US Open as the tournament’s official airline for the tenth year in a row.
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