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A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way

Event Marketer

CHASE x SOUTHWEST AIRLINES. Southwest Airlines and Chase sought fresh ways to provide their customers and cardholders with extra perks this holiday season, whether they were traveling or staying put. Other amenities, like a silky robe with a “G” embroidered onto it and matching slippers, are also part of the experience. Agency: MAS.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. Emirates returned to the US Open as the tournament’s official airline for the tenth year in a row.

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