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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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How Virtual Events Can Boost ROI

Nunify

34% of planners consider increased attendance the most positive result of pivoting to virtual, followed by lower overhead costs (27%)” (EventMB, 2020). It adds up quickly, especially with how many social media handles to keep track of and create new content. Step 5 : Utilize Social Media.

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10 events that have pivoted to virtual

Gallus Events

Social Media Week. Back at the start of March (which seems like a lifetime ago) with the travel ban to the US in place, Social Media Week highlighted that attendees could pass on their entry to someone not affected by the ban or shift to other events in 2021. This two day physical event has been live-streamed since 2018.

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12 Imaginative Events from Cisco

Bizzabo

In 2020, it will be held in Barcelona, Spain and Melbourne, Australia with additional locations to be announced. June 11, 2018. CiscoChat is a regularly scheduled social media chat series that "brings technology and business experts together so you have an opportunity to engage, discuss, and ask questions in real time."

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Work together on social media content and promotions. Social Media Strategies Summit.

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Event Marketing: The 2019 Guide

Bizzabo

Additional findings from the report include: Between 2017 to 2018 the number of companies organizing 20 or more events per year increased by 17%. By 2020, 3.2M How to Promote Your Event on Social Media. 5) Social Media Mentions. In today’s digital-centric world, social media and events go hand in hand.

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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. SXSW 2018: Brand Experiences From Austin’s Flagship Event. ALLY FINANCIAL. Agency: BMF). VOLKSWAGEN.

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