Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics
Event Marketer
SEPTEMBER 27, 2021
For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.
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