The Brief: Coachella’s Ticket Woes and Viral Wine Memes
Event Marketer
JANUARY 29, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes. Après ski, indeed. 22 launched a campaign to drive awareness of early-onset Alzheimer’s among Gen Z.
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