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Five Trade Shows and How They Grew

PCMA Convene

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth. 2016 show: Jacob K.

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Get Ready for the Future of Events at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

In the fight against the COVID-19 pandemic, it feels like we’ve reached a turning point as major destinations like New York City announced plans to fully reopen by the summer and the vaccine rollout continues. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

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How To Build an Association Marketing Strategy: 8 Steps, Channels & Tools

Eventmobi

With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? When should you use digital marketing and when should you go traditional?

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Session Preview: Everything You’ll Learn at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

With over half of our speakers C-suite leaders of their organizations, and inspiring voices from outside the events industry, we have a packed agenda designed to educate, inform, and inspire. We kick off the summit with a hard look at the data to show what the near- and long-term outlook is for the return of in-person events.

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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

Now, with more than 15 years of experience in the industry, he’s teaching the next generation of event marketers as an adjunct professor at Southern New Hampshire University (SNHU). At New York University (NYU), Richard L. Gant also strives to bring real-world situations into the classroom.

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12 Imaginative Events from Salesforce

Bizzabo

The 2018 event welcomed over 170,000 attendees, well-known speakers (like former U.S. What started in 2003 as a small sales and software trade show has steadily grown into one of the most popular can't miss events of the year. Bring in well-known and respected speakers to educate your audience. Salesforce Basecamp.

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How to Optimize Your Marketing Funnel with Events

Bizzabo

This is why 64% of marketers believe trade shows and events are a key source for new business and new prospects. Speaker Opportunities. Exhibit at trade shows. Attending relevant trade shows is a must for placing your brand where your customers are. Event Sponsorships. VIP Events.