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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. Throughout the Houston event, Coke rose to the occasion with shareable moments, games, music and a selection of classic, new and exclusive products. Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics. “As

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of. Agency: CNC Agency) Photo credit: CNC Agency BARK AIR WANTS TO GIVE YOUR DOG A ‘WHITE PAW’ EXPERIENCE Now boarding: your fur babies. No hang-ups here.

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How Coke Made a Portfolio Play With Sampling Activations at the Final Four

Event Marketer

A widespread presence across events including the official NCAA fan fests, Party on the Plaza, tailgates and culinary experiences made Coke Zero Sugar and Powerade hard to miss during both Final Four tournament weekends (the men’s competition March 31 to April 3 in Houston and the women’s competition March 31 to April 2 in Dallas).

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