Houston Marketing Meetings Sponsorships 
Event Marketer
APRIL 11, 2022
They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. RODEOHOUSTON ? original sound – RODEOHOUSTON.
Event Marketer
FEBRUARY 5, 2024
Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. Across activations at Houston’s George R.
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Event Marketer
OCTOBER 3, 2022
Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Market research and recruiting.
Event Marketer
MARCH 14, 2022
The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s). Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.
Event Marketer
JUNE 29, 2022
From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) The post Five F&B Sampling Tactics Worth a Taste-Test appeared first on Event Marketer.
Event Industry News
JULY 14, 2022
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
Event Industry News
JULY 14, 2022
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
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