article thumbnail

B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.

B2B 244
article thumbnail

RIP Expo Revenue

PCMA Convene

In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center. This means that helping is valued over selling.

B2B 56
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

40 Outstanding Event Industry Blogs to Follow

Endless Events

You can check out their blog, videos, how-to’s, as well as food and beverage highlights. Like, what to do with leftover event food and how to give back as a company. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. All about event tech.

article thumbnail

How to Plan Virtual Events – Ideas for Amazing Online Experiences

Planning Pod

Fewer logistical challenges – Other than basic video streaming and production equipment (computer, microphone, camera, basic lighting), there’s very little equipment to move around and set up vs. in-person events (think staging, audio video, lighting, tables and chairs, furniture, food setup, etc.). No comparison.

article thumbnail

Event marketing explained: The complete guide on how to promote events

Planning Pod

Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at trade show to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Food and beverage offerings.

article thumbnail

Event marketing explained: The complete guide on event promotion

Planning Pod

Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at trade show to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Food and beverage offerings.