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Venue Marketing 101: How Improving Discoverability Generates More Event Leads

Social Tables

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?

Venues 112
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5 Major Wellness Trends for Meeting Planners to Know Now

Smart Meetings

Beauty (along with fashion, wellness lifestyle and wellness travel) is embracing ethical responsibility and socially responsible business practices, and touting a commitment to people and planet, with B Corp and Fair-Trade certifications.

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Event Trends for 2019–2020

GEVME

It’s easy to fill in a site with digital panels and robots, but don’t forget that the use of the latest event technology trends just for the sake of fashion is ornamental only and unjustifiable from a financial point of view. Everything you plan to surprise your guests with in 2019 should be practical and useful. Engaging technology.

2020 219
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5 Valuable Lessons Event Professionals Learned in 2019

Maritz Global Events

A-List celebrities seem like great marketing, but if they don’t provide value, are they worth the cost? Experience design isn’t merely what your event content is about or how people consume it; it’s now a matter of layout, interior design, and finding the perfect mix of practicality and fashion. Don’t bank on big names.

2019 96
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6 Ways to Inject Retail Therapy in Your Next Meeting

SmartMeetings

Blend food, fashion and fun by planning a progressive fashion demonstration. Concierges at Fashion Island in Orange County, California, can set up demonstrations giving updates on the season’s newest trends. Add a little history to your excursion at Faneuil Hall Marketplace (Quincy Market) in Boston, Massachusetts.

Retail 40
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The Best Event Planning Books Ever Written

Guidebook

The best event planning book recommendations as chosen by real event pros. Sure, you can get all your event and meeting planning information from the internet like most of us do these days. (We We gathered all of the web’s best event planning blogs.) But what about good, old-fashioned books?

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6 Smart Moves at JW Marriot, Shangri-La Hotels and Resorts and More

SmartMeetings

He will be responsible for the group’s executive vice presidents and the operational division heads of food and beverage, sales, marketing, rooms, engineering, security and quality improvement. Martin has been curating the identity of the hotel through design, fashion, art and wellness collaborations and partnerships. John Browarsky .

Hotels 40