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State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs

Event Marketer

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Built around the big NFL matchup game in Kansas City, MO, the inaugural “Team State Farm Football Find” event took place Nov. 4-7 online as well as at physical locations in the Kansas City area.

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. billion mobile AR user devices worldwide. Check out eight ways to make it happen.

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Is Your Event Tech Ready for GDPR?

CadmiumCD

If you’re involved in the events industry, you’ve probably heard of the General Data Protection Regulation, or GDPR , that’s going into effect this month. So what do you as an event planner need to think about now that GDPR is here? The post Is Your Event Tech Ready for GDPR? GDPR Employee Training.

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Smart Moves in Colorado, Florida and More

Smart Meetings

Johnston has worked for Union Pacific Railroad in Arkansas, Oklahoma and Kansas and R.L. A 20-year hospitality tech optimization and sales veteran, Torrenga was previously senior vice president of sales at INTELITY, a global guest experience and management platform in the greater Miami area. Banks & Associates Inc. Erynn Torrenga.

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Smart Moves in Colorado, Florida and More

Smart Meetings

Johnston has worked for Union Pacific Railroad in Arkansas, Oklahoma and Kansas and R.L. A 20-year hospitality tech optimization and sales veteran, Torrenga was previously senior vice president of sales at INTELITY, a global guest experience and management platform in the greater Miami area. Banks & Associates Inc. Erynn Torrenga.

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Clean Bill of Health

PCMA Convene

How do you ensure your event adheres to the Center for Disease Control (CDC) guidelines for gatherings? The hybrid event drew 600 attendees, 450 in person and 150 online. On the first day of the NCBA event, attendees received a text from 42chat with a link to a three-question symptom survey. Photos courtesy NCBA).

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Best in Show 2016

PCMA Convene

We asked readers to nominate exemplary meeting professionals who usually operate out of the spotlight, behind the scenes, working in areas such as convention services, audiovisual, event technology, and catering. Ariane Estepa, CMP , Meeting and Event Manager, Sheraton San Diego Hotel & Marina.

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