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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events. AI has entered the room.

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Four trends evolving the events tech industry

Event Industry News

by Kristen Koenig, RVP, Video Sales & Partnerships at RingCentral In today’s tech world, strategy drives technology selection. However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics.

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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees.

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Decoding Gen Z: Event trends for the next generation of event-goers.

Expo Pass

This impacts their value system and what they seek in an event experience. As a result of growing up in the digital age, Gen Z values meaningful connections, making human-centric event planning a core strategy for engaging them. Create digital-first events.

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Event Tech Industry Forecasters: Q&A with Byrne Production Services

Event Marketer

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? BIGGEST EVENT TECH MISTAKES YOU STILL SEE? For the years leading up to the pandemic the buzz word was always “what’s new and next!”

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Event Tech Industry Forecasters: Q&A with SensoryCo

Event Marketer

Bryan Roe, SensoryCo WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. DO WE NEED TECH TO ENGAGE THE SENSES? No, of course not.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. The system is driven by two key tech components: Immersion , created by neuroscientist Dr. People profiles, story pitches and all other trade show coverage: Send us a note.