Eved

JULY 3, 2017

The Event Nerd is a passionate advocate for bringing new technology into event experience, and covers everything from conference coverage to event marketing to everyday tech and words of wisdom. She’s got a unique voice, loves connecting people, and keeps up to date on the latest event industry buzz.

Consulting 40

Consulting Tech Event Tech Social Media 40

Social Tables

OCTOBER 21, 2016

Measuring the return on investment of events isn’t an easy task. Ask most Chief Marketing Officers if they could confidently make a connection between event budget and leads, let alone sales, and you will often be met with an uncomfortable shrug. For more information, download our free white paper Actionable Event Analytics.

Meetings 60

Meetings Corporate Meetings Event Apps Events 60

Socio Events

JUNE 10, 2020

On June 10, 2020, Socio Chief Marketing Officer, Corey McCarthy , joined Event Manager Blog editor Julius Solaris and other industry leaders for Engage. How can we engage sponsors in virtual events? The best way to get attendees to engage with sponsors is to have multiple places where sponsors are seen across your event.

Sponsorships 52

Sponsorships Event Apps Tech 2020 52

Capterra Event Management

JULY 19, 2016

Its entries cover technology, social media, marketing, and more. Event Manager Blog. Julius Solaris started Event Manager Blog back in 2007, and it is, according to him, the first blog for event professionals. Event Marketer. Its online content is organized by B-to-C (business to consumer) and B-to-B events.

Trade Shows 40

Trade Shows Consulting Social Media 2007 40

PCMA Convene

FEBRUARY 28, 2017

As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. Personalized marketing can pay big dividends, too.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Converve

NOVEMBER 28, 2018

52% of trade fair, conference, and B2B event organisers consider B2B matchmaking to be a crucial success factor for their event. This was revealed by a survey that we recently published in a Converve white paper. Understand the decision-making and power structures on the market and arrange matchmaking accordingly.

B2B 40

B2B Marketing Events Management 40

Converve

NOVEMBER 28, 2018

52% of trade fair, conference, and B2B event organisers consider B2B matchmaking to be a crucial success factor for their event. This was revealed by a survey that we recently published in a Converve white paper. Understand the decision-making and power structures on the market and arrange matchmaking accordingly.

B2B 40

B2B Marketing Events Management 40

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Expo Logic

DECEMBER 27, 2019

Many green meeting and event planners also organize charitable causes into their work, supporting drives or donations whose proceeds go back into bettering the community. While exact stages and operations will vary, green event planning tenets cover: Transportation. Event marketing and promotion. Meeting and event venues.

Event Apps 36

Event Apps Food and Beverage Transportation Sustainability 36

Hubilo Blog

DECEMBER 4, 2018

Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile event app. But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Is your app complicated to download?

Event Apps 74

Event Apps Marketing Social Media Tech 74

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. That’s where marketing automation comes in.

Event Marketing 65

Event Marketing Marketing 2018 Events 65

Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

Speakers 101

Speakers Consulting Healthcare Financial 101

Certain

OCTOBER 14, 2016

Increasing audience engagement is crucial for continuously hosting successful events. According to David Saef, EVP of Marketworks, “Events are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers” ( Hubspot ). During the Event.

Social Media 37

Social Media Events 2016 Speakers 37

Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

Speakers 98

Speakers Healthcare Consulting Financial 98

SpotMe Blog

OCTOBER 23, 2023

One of the easiest ways to conceptualize this is to think of it as a funnel: At the entrance of the funnel, you have your audience, which typically sits in your marketing platform – be it in Salesforce Marketing Cloud , Veeva CRM , or across the web and social media. In principle, this funnel is very straightforward.

Healthcare 130

Healthcare Events Marketing Education 130

Bizzabo

MAY 7, 2018

billion people, it naturally seems like it would be an ideal place to promote an event, and because there are so many people using Facebook, it sometimes feels like reaching people shouldn’t be a problem. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased.

Advertising 103

Advertising Social Media Marketing Event Marketing 103

Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. From SEO toolsets to improving search rankings and driving traffic, Moz’s product helps marketers near and far. Content Marketing Institute.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Endless Events

OCTOBER 19, 2018

You might be aware that Bizzabo provides event management software, but they are also committed to sharing advice and inspiration for event planners everywhere. Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Stova

MARCH 16, 2023

Each year billions are spent capturing and extracting those insights across every major marketing channel. And it’s happening every second at your events. How to Calculate Engagement Score Because events vary significantly we need a reference point to provide helpful context. Let’s break it down.

2023 40

2023 Event Apps Social Media Technology 40

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60