Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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17 Common Event Planning Mistakes and How to Avoid Them

Social Tables

Event planning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult personalities, try to juggle juxtaposing requests, fix event planning mistakes, or balance dozens of last-minute event changes, event planners have plenty of reasons to feel stressed. It can be hard to avoid the busy work environment and crazy work schedules many planners find themselves facing but identifying and avoiding common planning faux pas can help av

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Master the art of event ticketing and sell out your next event.

Expo Pass

So you’ve reached the next stage of planning your event and it’s time to start selling tickets! Managing finances and ticket sales can seem a bit scary but have no fear. The secret sauce is finding the balance between the value of your event and what your guests want. With the power of technology, you can get even more out of your event! Read on for our best tips on setting the right price to maximize attendance (and profit!).

Insurance 136
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How to Promote Your Event App—A Checklist

Event Age by Swapcard

G2 labels event apps as “ top drivers for event attendance and satisfaction ”. That means attendees who use an event app during in-person and virtual events have a better overall experience than those who don't. It comes as no surprise that event apps have become essential in today's landscape and upward-trending adoption metrics continue to confirm this.

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Diversity Makes Us Better: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs

IMG

The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! DEI initiatives in Corporate America have become top of mind for HR leaders and company executives, but they should be at the forefront of all marketing and PR efforts because they affect the way consumers perceive brands.

Marketing 195
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to Avoid Sharing Your Venue With a Polarizing Group

EventMB

Skift Take: Sharing a venue with a polarizing group or a rival corporation can cause all sorts of issues. But how can planners avoid it?

Venues 189

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Food for Thought: Creating memorable catering experiences for your guests.

Expo Pass

Food can be a major part of any event! Nail the catering and it can take your event from good to great. There are not many things that can please a guest quite like an amazing dining experience – which means cooking up the right kind of catering (pun intended). Makes it memorable! We’ve put together a few ideas for you to dazzle your attendees.

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Multicultural Marketing for Marketing Leaders & CMOs

IMG

In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. We have seen that DEI initiatives in Corporate America have become top of mind for HR leaders and company executives, but they should be at the forefront of all marketing and PR efforts because they affect the way consumers perceive brands.

Marketing 195
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10 Tips for Creating Engaging On-Demand Video Content

EventMB

Skift Take: Turning event session recordings into engaging on-demand video content should not be an afterthought. The right strategy and sufficient resources must be in place long before the doors open.

Meetings 193
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Business Lessons from the Greatest Comeback in NFL History

Best Corporate Events

Even if you’re not an NFL fan, you have to be impressed by one team’s performance in one of the most amazing games ever. And if you’re a leader on any level, what happened that Saturday afternoon offers valuable lessons for your organization. At halftime in their game on December 17, 2022, the Minnesota Vikings trailed the Indianapolis Colts by a score of 33-0.

Sports 109
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How behavioral science can help you achieve better event outcomes

Event Industry News

By: Steve Marley Applied behavioral insights (ABI) is the practice of developing insights and actions based on learnings from behavioral science. Behavioral science draws its content from a broad set of principles, including sociology, psychology, economics and more.

Events 118
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Steam Whistle Industry Event

EventSource

Anticipation was high leading up to Steam Whistle Brewery ‘s Event Venue Showcase! We know that when this iconic downtown venue throws a party, it’s going to be good! This century-old, loft-style event space has so much versatility, so I was excited to see what the design team at Artam Design Inc. had in store for us! Needless to say, guests were not disappointed!

Fashion 107
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How to Navigate a Successful Site Visit

EventMB

Skift Take: As hoteliers and venue operators struggle to conduct quality post-pandemic site visits, planners are having to expend more time and effort to ensure successful site selection.

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Top 26 Gift Ideas for Event Sponsors, Vendors, and Volunteers

Event Smart

Are you still nursing a hangover from your last event? Well, don’t get too comfy because it’s time to start your follow-up game! Showing appreciation to sponsors, vendors, and volunteers is like sending a thank-you note after a successful date – it keeps the door open for future engagements.

Events 105
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Red Bull Racing launches ‘The Warehouse’

Event Industry News

Oracle Red Bull Racing has unveiled the latest addition to its Milton Keynes event campus. The Warehouse is a 565sqm breakout and ancillary space that perfectly complements the site’s existing suite of contemporary corporate venues and areas, offering organisers a room with capacity for up to 450 standing, 120 cabaret and 200 theatre style.

Venues 113
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Giulianna and Michael’s Gorgeous Wedding at La Primavera Event Space

EventSource

Giulianna and Michael’s wedding at La Primavera Event Space is a beautiful ode to their personalities and to who they are as a couple. From Giulianna being driven to her grandmothers house by her dad in his sports car to Michael and his friends riding to the ceremony on their motorcycles, they made sure they did things their own way! The bride and groom also put family front and centre for their big day, including when they danced their first dance along with their young son.

Sports 103
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The City-Wide Event That Changed Dates, Twice

EventMB

Skift Take: Changing the dates of a city-wide congress sounds like a planner's worst nightmare. Try doing it twice.

Events 148
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Cannabis Tourism is Going Mainstream

Smart Meetings

April 20 th is known as the informal national cannabis celebration day, yet it is no longer a day only celebrated by fringe society. With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Smart Meetings sat down with cannabis travel consultant and advocate Brian Applegarth to discuss the integration of cannabis into the tourism industry and what meeting professionals should know.

Tourism 105
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Nottingham Venues selected to host UDine Awards

Event Industry News

The prestigious event will take place at Nottingham Venue’s Orchard Hotel on Tuesday 20 June. Nottingham Venues is pleased to announce that is has been selected as the host venue for the upcoming UDine Awards.

Venues 104
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Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show

Event Marketer

From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming.

2023 99
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Is the 'metaverse' hype already over?

eventplanner

In recent years, there has been a lot of talk about the possibilities of the metaverse as a new way to host virtual events and provide attendees with a unique and immersive experience. However, the real breakthrough did not come.

Events 98
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Meeting Profs Travel Report: Brightline Adds Orlando

Smart Meetings

In what may be a ground-changing move for hotels and meeting planners doing business in Florida, Brightline, the only intercity, eco-friendly high-speed rail in the U.S. has unveiled its Brightline Orlando Station at Orlando International Airport (MCO). The rail will connect service to Central and South Florida. Brightline also announced that Orlando ticket sales will launch in May for future dates, with one-way fares starting at $79 for SMART and $149 for PREMIUM.

Travel 98
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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AEG appoints Lynsey Wollaston as Vice President and General Manager for European Festivals division

Event Industry News

AEG Europe, a global leader in music and live entertainment, has today announced the appointment of Lynsey Wollaston as Vice President and General Manager for European Festivals.

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New-era Networking: Three Tips for Making the Most of In-person and Online Connections

Event Marketer

Communications experts share best networking practices fo r yourself—and your attendees Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition. Some are returning to large-scale in-person events for the first time in three years. Others are meeting new remote colleagues or visiting with prospective clients.

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Maximizing Social Proof in 2023

Special Events

Effective strategies to earn publicity and highlight your brand’s social proof to draw in more customers

2023 110
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Meeting Spaces Work to Keep the Earth Clean and Green

Smart Meetings

Food sustainability, clean oceans and repurposed rainwater Compared to the largely unexplored universe we inhabit; our little blue and green shimmering marble is small. On Saturday, April 22nd we take a day to appreciate our planet and remember our resources are finite and depleting. Moving through our days, it is important to be aware that as inhabitants of the planet Earth, we play a major factor in how long these resources will last.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Don’t miss these exhibitors at Event Tech Live Las Vegas 2023

Event Industry News

Event Tech Live Las Vegas will make its stateside debut at The Expo at World Market Center Las Vegas on April 26th & 27th. Brought to you by the team behind Event Tech Live London, the event will showcase the world’s best and most innovative event technology alongside an extensive conference program.

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How to Host the Best Partner Marketing Conference

Endless Events

Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products.

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At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’

Event Marketer

“The cool thing about being able to make an experience with multiple different IPs is that it allows the fans themselves to make their own journey throughout The Lodge and to focus on things that they personally enjoy from a viewership and an IP perspective.” –James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail.

Sports 77