February, 2023

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5 Need-to-Know Excel Functions for Event Planning

Picatic by Eventbrite

An Excel spreadsheet full of data on ticket sales, budget, and registration information can be an incredibly helpful resource as you plan your event. By using Excel for your event planning, you’ll discover it’s more than a simple event checklist. It’s a versatile application with plenty of tools to help with event management.

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How to Bring Your Event Costs Down Using Corporate Meeting Planning Software

Attendease

It’s no secret that event costs are on the rise. Naturally, organizations are searching for ways to reduce costs without sacrificing the quality or engagement they have become known for. Achieving this might be easier than you think. You no longer need to do everything manually nor rely on a large suite of costly digital tools to achieve a great event.

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Standards for safer events

Conferences that Work

As I write this, we are entering the fourth year of the COVID-19 pandemic which has been responsible for millions of deaths and long-term disabilities. Many more people are going to die and contract Long COVID. In addition, most current events are still dangerous to attend for people with disabilities and certain chronic illnesses. Under the circumstances, it’s shocking that the meeting industry has developed no widely-accepted standards for safer events.

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A Future Vision for Trade Shows

EventMB

Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Social Media for Wedding Planners: Tips From Shaun Gray On How To Build a Lucrative Social Following

Planning Pod

Having a functional wedding website, a pretty Instagram grid, and some ads in WeddingWire or The Knot used to be enough for wedding planners—but not anymore. Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. Shaun Gray, owner of Shaun Gray Events , is a perfect example of what to do when it comes to social.

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39 Event Invite Subject Lines: Stand Out & Increase Attendance

Picatic by Eventbrite

When writing a subject line for an invitation email, the goal is to pique your attendees’ interest. Subject lines for event invitations should be brief, informative, and intriguing. You should provide just enough details that the recipient will want to open up the email and learn more.

Events 370
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7 Reasons Why We Love Working in Events Management

Eventbrite UK

Despite all the stress; all the horrors; all the cancellations; all the technical difficulties; find out why eventprofs love working in events.

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Five Event Strategies for Engaging Sober-curious Consumers

Event Marketer

From Sober October to Dry January to the booming sober-curious movement , a fast-growing number of consumers are aspiring to lead more balanced lifestyles by cutting down on booze. And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen.

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48 Icebreakers for More Engaged Events

EventMB

Skift Take: Bad icebreakers feel like forced summer camp activities, while good icebreakers are the seeds of amazing friendships, business partnerships, and more. To help you break the ice in the best possible way, we’ve gathered 48 of the best business networking icebreakers.

Meetings 218
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Feeding the beast: engaging online delegates through live streaming

Event Industry News

By Rich Belcher, Director of First Sight Media Feeding the beast, it’s the idea that encourages engagement with your online audience by maintaining connection with them during the entirety of the event.

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Unlock the power of virtual events: Our top 5 webinar topics for 2023.

Expo Pass

Welcome to the wonderful world of webinars! But, you may be asking yourself, “What on earth do we talk about?” No worries. We’ve done the research for you and created a list of the topics people most want to engage in 2023. Get ready to dive into a sea of knowledge and leave your audience feeling inspired and entertained. So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world!

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How to Celebrate Earth Day: 14 Event Ideas for Earth Day 2023

Picatic by Eventbrite

Earth Day is an annual call to dedicate ourselves to environmental protection. Each year’s Earth Day focuses on a different topic, and the theme for 2023 is climate change. April 22 may only be one day on the calendar, but with these event ideas, you can set the tone for sustainability year-round.

2023 370
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Toronto Wedding Planners Share their Favourite Weddings From 2022

EventSource

Suffice to say 2022 was quite the boom year for the wedding planning industry. Once things opened up (but for realzies this time), the industry was essentially tasked with juggling two years worth of weddings into one. Hectic days, long nights, and plenty of coffee ensued for your friendly neighbourhood event vendors. We wouldn’t have had it any other way.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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5 Steps to Financial Success as a Meetings Business

MeetingsNet

Focus on your people and the fundamentals to keep business thriving in uncertain times. In today’s market, meeting-planning companies are asked to do more for their clients with less. The post-pandemic surge in meetings coupled with concerns around inflation and a labor shortage have all contributed to an environment where independent planners have to operate at their best but with fewer resources, including smaller budgets.

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Native ChatGPT Event Technology Integration Now Live

EventMB

Skift Take: Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events.

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The Role of Events in the Sustainable Management of Historic Buildings

Event Industry News

After several years in the hospitality industry with operations such as Trust House Forte, Best Western and Holiday Inn (culminating in the position of Hotel Manager), Zoë Turner joined Trinity House in 2006. Over the subsequent 13 years she has managed or assisted in the management of numerous events.

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Maximize your trade show presence: 5 must-try booth ideas.

Expo Pass

You’ve set the date. You’ve booked your booth. You just need to figure out how you’re going to attract attendees. This might look like a daunting task but it’s much simpler, and a lot more fun, than you might think. If you lean into the challenge your creativity will awaken a booth full of possibilities! To encourage your creativity, we’ve put together a list of five trade show booth ideas.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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How to Create a Workshop Plan: Your Essential Checklist

Picatic by Eventbrite

Creating a workshop? Here’s how to turn your workshop plan into an experience that educates, motivates, and inspires attendees.

Education 370
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Together, We Can Do Hard Things 

Smart Meetings

A special message in advance of Global Meetings Industry Day 2023 As we approach Global Meetings Industry Day 2023 on March 30, we’re going to talk a lot about the economic value of meetings. Facing renewed economic uncertainty, that’s an important message for any organization. But here’s another important message: Let’s advocate for the intrinsic value of meetings to connect and unite communities, beyond the immediate commercial aspect.

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3 Steps to Surviving the Staffing Shortage

MeetingsNet

There’s no simple solution to understaffed meeting teams, but a multi-pronged approach will help you get through tough times and build a solid foundation for future growth. The staffing shortage in our industry is real and not easily resolved. Here are some ways to find good people and invest in their professional development, plus some ideas for getting by until you’ve got a full team in place.

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Experiences, Not Events, Engage Attendees

EventMB

Skift Take: Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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The Sustainable Event Buyer’s Guide 2023

Event Industry News

As Greta once said, “You are never too small to make a difference.” We are pleased to bring you this fourth edition of the Sustainable Events Buyer’s Guide which looks at the latest innovations, tools, tactics and talent helping to make our industry more sustainable.

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Lisa and Francesco’s Lovely Garden Affair at The Terrace

EventSource

If you were hoping to lose yourself in a wedding that has an elegant dinner party vibe with the prettiest colour palette and the most charming personal details, you’re in luck! Lisa and Francesco’s big day at the Terrace Banquet Centre had it all. The couple met at high school in the same art class, and while Francesco first showed interest in Lisa, Lisa wasn’t interested.

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How to Measure Event ROI: Your 5-Step Guide & Template

Picatic by Eventbrite

You put countless hours into your event — of course you want proof that your time has been well spent. Here’s how to measure your event ROI and tell whether the investment was worth it.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. This blog won’t only address revenue initiatives but also cost-cutting measures. Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, spons

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Top Tips and Trends for Event Planning in 2023

Event Smart

Trends come and trends go like a fleeting fad or a craze. However, when it comes to events and event planning (events require so much work), trends stay longer than most. As event planners, it’s very important not only to be up to date with event trends but also to adapt to these event trends.

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Canada Promotes Openness Through Exclusive TED Event

EventMB

Skift Take: Pollution, morality, cultural genocide — Destination Canada’s partnership with TED featured authentic presentations on uncomfortable topics. They spurred vulnerable conversations among guests. Openness was on tap, with no room for PR spin.

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vFairs: How hybrid workforces are becoming more efficient

Event Industry News

Muhammed Younas founded vFairs in 2014 after 12 years in a variety of roles at Bayt.com, ‘the Middle East’s #1 job site’. A remote-first company, none of the now 250 plus employees at vFairs work in a specific office, they’re at home or a location close-by of their choosing.

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