The Secret Sauce for These CPG Brands? Quirky Culinary Events
Event Marketer
OCTOBER 3, 2022
The idea of crafting a menu based on feelings, versus specific ingredients, was inspired by Philadelphia’s “You Don’t Just Taste It. You Feel It” messaging, and customer narratives describing how Philadelphia cream cheese goes beyond taste to stimulate the senses and evoke emotions. Talk about coming to your senses.
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