EventMB

MARCH 21, 2023

Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization. Miguel Neves Read the Complete Story On Skift Meetings

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Event Industry News

OCTOBER 26, 2021

The next-generation enterprise event marketing platform, RainFocus, an avid follower of Event Tech Live (ETL), will sponsor the Blue Stage at ETL21. RainFocus was designed and developed to deliver an alternative solution that utilizes data to boost business performance.

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Event Industry News

JUNE 1, 2021

Paid media agency Tag Digital is sponsoring Event Tech Live (ETL) USA & Canada, which takes place in June. Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.

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Smart Meetings

JANUARY 6, 2022

“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. See also: Tech Mergers Could Simplify Virtual Meeting Management.

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EventMB

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for.

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Event Industry News

JULY 8, 2019

is a flexible integration platform that connects 200 events, sales and marketing cloud applications. It also solves data integration issues for both event organisers and event technology SaaS providers. Tech provided: iPaaS – integration of events, marketing and sales cloud tools.

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Eventsforce

JANUARY 14, 2020

Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.

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Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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Bizzabo

APRIL 15, 2021

Choosing an event tech partner saves your agency time, money, and stress when it comes to planning successful virtual and hybrid events for your clients. As virtual and hybrid events become the norm, investing in event tech is an increasingly savvy move for the profit-minded agency. Cross-Event Analytics.

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EventBank Insights

JUNE 24, 2019

There's FinTech for Finance, Med Tech for Medicine, Martech for Marketing. So Clearly if there's events, well, there's Eventtech. Types of Event Technology Venue Marketplaces Registration & Check-in Tools Event Marketing Tools Event Website Builders Surveys and Polls Networking Platform Event Analytics.

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Event Industry News

JUNE 10, 2021

Event Tech Live US & Canada’s second/middle day took all the positives from Tuesday and built them bigger still, setting the target for today. The team behind Event Tech Live have worked and worked to get the machine right, from tech to the talkers, the flow and delivery at ETL US & Canada is a product of that commitment.

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Endless Events

DECEMBER 16, 2018

We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.

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Hubilo Blog

DECEMBER 17, 2018

Events are now quite a tech-driven affair. Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Event Data. Augmented Reality.

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Event Industry News

FEBRUARY 11, 2019

Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with Event Tech.

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Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

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Event Industry News

JUNE 8, 2021

Questions and feedback flooded in as Event Tech Live US & Canada launched today, Baptiste Boulard, CEO at Swapcard, hosting the first session. And the appetite for more, tomorrow, is palpable – registration numbers running about as fast as Trayvon Bromell. Ask your attendees ‘Do you need accessibility?’ don’t wait to be asked.

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Event Farm

MAY 24, 2017

The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.

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Attendify

DECEMBER 17, 2019

Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, event marketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events. Humanizing Event Tech is Key to the Industry’s Future. Leverage Tech.

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Event Industry News

OCTOBER 24, 2019

About: 2heads Global Design is an experiential marketing agency that supports global show programmes for some of the world’s largest brands. As a market leader in B2B event marketing, 2heads currently powers more than 200 brand experiences in over 25 countries worldwide and operates from footholds in four international markets.

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Cvent: Event Marketing

JANUARY 15, 2019

The new year has begun, which can only mean one thing – time to round up the biggest event tech trends of 2019! Mobile event apps are a gateway to capturing new attendee data to use for future instances of personalization. . Event tech trends aren’t just about showstoppers for attendees. Conclusion.

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GEVME

APRIL 23, 2018

The way people collect, process, and store the personal data of EU citizens is going to change very soon. Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. Event marketing under GDPR.

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Event Industry News

OCTOBER 29, 2021

This means that they look after all your pre-, during- and post-event needs. Data and ROI. With custom registration forms and event activity tracking, you can build an attendee database, track event metrics and measure ROI. Want to learn more about how vFairs works?

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e2m.live

FEBRUARY 4, 2019

The global event management software market was valued at $6.4 These seemingly disparate data points have an important story to tell, and it’s this. In less than ten years, the event tech market will nearly double. Artificial Intelligence at Events. AI is the event tech of the moment.

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Event Industry News

DECEMBER 17, 2019

They enable planners to manage the entire event on one platform. There’s no duplicate data entry, no hopping back and forth between platforms and no waits for uploads and downloads. Data flows seamlessly from planning through post-event reporting. Optimizing events. Trend #3: Quantum leap for big data.

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Bizzabo

JUNE 4, 2021

Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. Building an On-Brand Event Website.

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Event Industry News

AUGUST 24, 2017

The Event Tech Tribe is announcing the launch of InsightXM, their newest technology offering created for event marketers and planners. InsightXM is an event intelligence platform that captures, analyzes and visualizes event data to better inform business decisions. The […].

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SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. IT plans to integrate it into the telecon company’s high speed data offerings. “By

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Event Farm

NOVEMBER 28, 2016

Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution. While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. What does this mean exactly?

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Eventsforce

FEBRUARY 10, 2020

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at how important data protection and data security has become for event planners two years since the introduction of GDPR. NEW eBook: The Event Planner’s Guide to Good Data Management.

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Boomset

NOVEMBER 5, 2017

With live tech demos, educational content, and Q&A sessions this FREE event is not to be missed! To see the full event program and itinerary, visit the Event Tech Live website. (As As the official check-in sponsors of the Event Technology Awards , we’ll see many of you after the show, too!)

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Eventmobi

SEPTEMBER 8, 2023

These insights can help you make data-driven decisions to improve user engagement and conversion rates. Let Attendees Build Their Own Schedules A clear, easy-to-use schedule makes it easier for attendees to plan their time at your event. Connect Your Website to Your Event Tech Integrate your event tech stack into your website.

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Event Farm

APRIL 28, 2017

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. Geofilter Data Event Marketers Should Leverage.

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Attendify

AUGUST 7, 2019

More than 10 years ago, Scott Brinker founded the Chief Marketing Technologist blog, and consequently revolutionized the marketing landscape. In 2011, Brinker began producing a yearly map of the global marketing technology landscape. But where do event marketers fit into the picture? TA: Okay, let’s talk tech.

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Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.

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Event Industry News

JANUARY 16, 2020

Unfortunately, due to limited capability to capture meaningful attendee data, many organisers only report a fraction of their event’s true value. Jomablue’s event experience platform enables businesses to create highly personalised experiences and transform these into powerful insights.

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Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The Problem With Registration Data. What Engagement Data Means & Why It Matters.

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