GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Reach on social media.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

Event Marketing 71

Event Marketing Marketing Social Media Events 71

Event Leadership Institute

FEBRUARY 1, 2018

It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list. So how can you capitalize on social media without shirking your other responsibilities? You’ve secured sponsors.

Social Media 40

Social Media Event Marketing Marketing Advertising 40

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 112

Social Media Tech Venues Event Planning 112

Showclix

OCTOBER 3, 2019

It’s no secret that your event’s social media presence can have a huge influence on your event’s overall success. Our event experts are here to give you the scoop on four different types of social media contests sure to boost your event’s ticket sales! Tag, Share, and Follow.

Social Media 67

Social Media Marketing Events Event Marketing 67

SmartMeetings

OCTOBER 3, 2016

And then comes the strategy, for which there are numerous ways to integrate social media within event marketing. For those who are new to social media marketing and live streaming, a great way to start is with a social media takeover. During the Event, Greet your Audience.

Social Media 94

Social Media Speakers Events Marketing 94

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon. Finding the Influencers.

Social Media 80

Social Media Marketing B2B Education 80

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 54

Social Media 2018 Travel Marketing 54

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . The next most essential element of creating live video is a camera of course!

Event Marketing 150

Event Marketing Marketing Social Media Events 150

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Skiddle

AUGUST 27, 2021

Luckily we have some tips here on how to come up with a brilliant event marketing strategy. When planning your event you need to ask yourself, who am I looking to reach? Your target audience will help you decide the best way to market your event to them. Social media. Start listing your events today

Event Marketing 52

Event Marketing Marketing Social Media Advertising 52

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Eventory

AUGUST 14, 2018

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. One of such directions is Event Marketing.

Event Marketing 146

Event Marketing Marketing Advertising Social Media 146

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Eventmobi

SEPTEMBER 21, 2023

From pop-up shops to webinars, experiential marketing campaigns ensure a closer bond between the consumer and the brand by engaging them in memorable interactions. Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing.

Marketing 195

Marketing B2C Ecommerce Social Media 195

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Coterie Spark

JUNE 14, 2022

Everyone knows the power of marketing. And it is, of course, a crucial element of successful event and conference planning. . Done correctly, marketing has helped our clients exceed their goals related to attendee retention, bringing in new followers, and attracting speakers, sponsors, and exhibitors. The Planning Stage.

Event Marketing 52

Event Marketing Conference Marketing Social Media 52

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Use this free worksheet to find out now.

Social Media 60

Social Media B2B B2C Advertising 60

Event Leadership Institute

APRIL 20, 2018

Event marketing is an essential step in pulling off a fantastic event. Not only can it help spread awareness about the event, but it can also help you engage attendees before arrival, disseminate important information, and more! How Event Planners Can Use Facebook. So, why is Facebook good for event marketing?

Social Media 40

Social Media Event Marketing Marketing 2017 40

InGo

JULY 22, 2021

Create an Event Website One of the first things you’ll want to do is develop a website or landing page dedicated to your event. This is a great way to get the word out about your event, and you can easily share the link on multiple platforms including social media channels to increase the reach of your promotion.

Event Marketing 52

Event Marketing Marketing Social Media Events 52

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

2018 109

2018 Event Marketing Marketing Social Media 109

Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 107

Sponsorships Social Media Sports 2024 107

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Speaking of priceless details, encourage your c-suite, and your event team, to learn and call out attendees by their first name (should you have a guest list). Emphasis on the “quiet” part, of course.

Event Marketing 52

Event Marketing Marketing Automotive Social Media 52

Event Marketer

SEPTEMBER 5, 2023

He not only sported a black-and-white Claritin-branded racing suit—emblazoned with his name, of course—but also enthusiastically engaged with on-site media and attendees as an ambassador for the brand. Trackside crowds kept the energy up with cheers for the go-kart drivers who were running laps nonstop around the allergy-themed course.

Social Media 93

Social Media Hospitality Sports Marketing 93

GEVME

JULY 11, 2018

Even if you’re one of those people who can’t operate without checklists, you should still always be ready to change your event plan and take on hundreds of new challenges at the very last moment. The reason is that there are always things you just can’t control, from low conversion levels to poor engagement on social media.

Social Media 149

Social Media Advertising Marketing Events 149

Event Farm

NOVEMBER 14, 2016

Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference. Pay attention to social chatter.

Conference 100

Conference Event Marketing Marketing Social Media 100

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. With smartphones you can order food in a matter of minutes and have it tracked and delivered to your house, you can check your email, record videos, and keep up to date with friends on social media.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

Eventsforce

MARCH 18, 2020

No other marketing channel can communicate as quickly and successfully as video. We see it on websites, social media and other online platforms – and it works. And events are all about interaction and engagement. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

Event Marketing 109

Event Marketing Marketing Events Social Media 109