The Brief: ‘Tortured’ Swifties and Hot Ones Live
Event Marketer
APRIL 22, 2024
To appeal to Gen Z, the brand has developed a real-deal contract position that centers on crafting compelling social media content and getting one’s boots dirty. From April 15-21, during Milan Design Week, the oat milk brand popped up in Italy with a “Designed For Humans” café that was awash in a tranquil blue hue.
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