NBA All-Star 2024: Inside 13 Fan Activations
Event Marketer
FEBRUARY 27, 2024
At Crossover, two digital games— Dribble Town and Splashville —highlighted the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acted as a guide and motivator, offering real-time feedback and commentary. IRL player meet-and-greets and on-the-spot trivia sessions were in the mix, too.
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