article thumbnail

Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

2024 195
article thumbnail

Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Well-Executed Virtual Events From Tech Companies

Bizzabo

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies.

Tech 160
article thumbnail

Event Tech Investment Tracker

EventMB

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. The company sees the metaverse and Web 3.0 Glisser Raises $4.9M

article thumbnail

TNW Events – A Financial Times Company

Event Industry News

In events since 2012, and in technology for about the same amount of time, Zach Butler is director of Amsterdam-based TNW Events. Launched in 2006, full name The Next Web, TNW is a product of its founders’ interest in the future of tech. Buoyed by The FT buying a major stake, and ultimately acquiring the company, […]

article thumbnail

Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

At the time, it was an exclusive invite-only event directed at educating and delighting Brightcove customers. Since then, PLAY has become a powerful event brand that exemplifies how tech companies can leverage in-person experiences to achieve business goals and establish themselves as industry thought leaders.

article thumbnail

Haia sponsors Tech Talks Theater at Event Tech Live Las Vegas

Event Industry News

Launched in 2020, North Wales software company Haia, will sponsor the Tech Talks Theater at Event Tech Live (ETL) Vegas in April.

Tech 104