Velvet Chainsaw

APRIL 5, 2022

It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.

2022 398

2022 Conference 2019 2020 398

Velvet Chainsaw

JULY 10, 2017

The first heat map shows the percent of loyal attendees by region, who tend to go anywhere your meeting is being held. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Heat Mapping — There are lots of ways to heat-map your audience.

Conference 288

Conference Education 2017 Speakers 288

Velvet Chainsaw

JULY 23, 2018

What additional obstacles stand you your path hindering your ability to use conference content marketing techniques? Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Conference 295

Conference 2018 Marketing Tech 295

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. They also spend a lot on list buys and ad placements.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Hubilo Blog

FEBRUARY 25, 2020

If you’re interested in scheduling Bob to speak at your company meeting, conference or convention, please contact Kathy Tagenel at (775) 220-6995 or click here to email her. Brain is CEO of Brain Tracy International, a company that specializes in training and development of Business roles like sales and marketing and related organizations.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

If you’re interested in scheduling Bob to speak at your company meeting, conference or convention, please contact Kathy Tagenel at (775) 220-6995 or click here to email her. Brain is CEO of Brain Tracy International, a company that specializes in training and development of Business roles like sales and marketing and related organizations.

Speakers 98

Speakers Healthcare Consulting Financial 98