Velvet Chainsaw
FEBRUARY 5, 2018
Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.
Velvet Chainsaw
SEPTEMBER 8, 2016
Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. You should too!
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Velvet Chainsaw
APRIL 12, 2022
Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing.
Eventory
JANUARY 29, 2019
2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. What to choose in the mass of promising industry gatherings? The marketing industry changes at a very fast pace. The attendance at industry events can help you keep up. February. #1
Eventory
OCTOBER 9, 2018
Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Marketing managers can’t find opportunities to network.
Velvet Chainsaw
JUNE 5, 2024
Attributes may include firmographics like industry and # of employees and demographics like title, job function and years in the profession. To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so.
Velvet Chainsaw
MAY 22, 2019
Josh Bersin , an expert in enterprise learning and talent management, examined the issue of learning culture and found that companies that effectively nurture their workforce’s desire to learn are at least 30% more likely to be market leaders in their industries over an extended period of time. Debunking Organizational Learning Myths.
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