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Know Thy Customer

Velvet Chainsaw

This book provides more of a how-to for getting a deeper understanding of your customers’ past buying behavior to help predict the future. Here’s a few how to steps: Create four ranges for member duration. One of the five lenses detailed in the book is to analyze your customers by cohort.

B2B 222
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Why marketing managers secretly hate marketing conferences

Eventory

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Marketing conferences aren’t substantive for marketing managers.

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TOP 25 best marketing conferences in Europe to attend in 2019

Eventory

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112
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Leveraging Team Learning at Conferences

Velvet Chainsaw

Learning how to work more effectively as a team benefits the individual, the team and ultimately the organization for which they work. Because not every organization understands how important the commitment to team collaboration is, conference organizers have an opportunity to “manage up.” The Science of Team Learning.

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4 Ways to Leverage Customer Advocacy at Events

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. generating customer advocacy.

B2B 140
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CVBs and DMOs: A Hidden Resource for Meeting and Event Professionals

Eventsforce

Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. Offering attendance marketing tools on the DMO and CVB website, like toolkits for venue searching and booking, to make sure planners have resources to help their event thrive.

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If You Build It, Will Teams Come?

Velvet Chainsaw

In this post, we’ll explore how to design, promote and execute it for your next conference. This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design.