Velvet Chainsaw

JUNE 28, 2016

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What Kinds of Shopping Motivate Attendees? And to actually close a sale on site?

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Velvet Chainsaw

AUGUST 2, 2016

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. But there was a huge divide on the third factor “to attend conference programs/sessions.” Stay tuned.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

PCMA Convene

SEPTEMBER 18, 2017

After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Why such a big difference?

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Socio Events

MARCH 27, 2023

Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4. Is it internal or external? Once you consider a few questions, you’ll be able to decide what type of virtual event will work best. When reports can be automatically generated, it’s even better.

2023 52

2023 Sponsorships Social Media Entertainment 52

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150