Attendance Marketing Conference Marketing Trade Shows 
Velvet Chainsaw
JUNE 28, 2016
In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What Kinds of Shopping Motivate Attendees? And to actually close a sale on site?
Velvet Chainsaw
SEPTEMBER 8, 2016
As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!
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Velvet Chainsaw
AUGUST 2, 2016
Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. But there was a huge divide on the third factor “to attend conference programs/sessions.” Stay tuned.
PCMA Convene
SEPTEMBER 18, 2017
According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.
Socio Events
MARCH 27, 2023
Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4. Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. Is it internal or external?
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