Attendance Marketing Conference Management Marketing 
Velvet Chainsaw
APRIL 5, 2022
Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.
Velvet Chainsaw
MAY 22, 2019
Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace?
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Velvet Chainsaw
JULY 23, 2018
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.
Velvet Chainsaw
OCTOBER 12, 2018
At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.
Eventory
OCTOBER 9, 2018
Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers.
Velvet Chainsaw
JUNE 5, 2024
To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so. To apply this to an annual conference product, consider these four lenses: Who has the professional development budget to attend every year?
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
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