Velvet Chainsaw

JUNE 28, 2016

The researchers asked its show organizer audience to define what constitutes a loyal attendee, and by far the most popular definition is an attendee or attendee organization who has participated in at least two of the past four editions of an event. Roughly 90% of event organizers perceived both attributes as important to attendees.

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Velvet Chainsaw

NOVEMBER 6, 2019

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy.

Conference 392

Conference Education Attendance Marketing Conference Networking 392

Velvet Chainsaw

FEBRUARY 2, 2018

So what does this mean for those of us responsible for organizing and executing conferences and events? Across the globe, loneliness is fast becoming one of our most serious health epidemics and is a greater predictor of early death than obesity, smoking and excessive drinking. Work to embrace otherness instead of sameness.

Hospitality 362

Hospitality Social Media Conference Meetings 362