Your Trade Show Attendees: What Do They Really, Really Want?
Velvet Chainsaw
JUNE 28, 2016
The researchers asked its show organizer audience to define what constitutes a loyal attendee, and by far the most popular definition is an attendee or attendee organization who has participated in at least two of the past four editions of an event. Roughly 90% of event organizers perceived both attributes as important to attendees.
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