Your Trade Show Attendees: What Do They Really, Really Want?
Velvet Chainsaw
JUNE 28, 2016
In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. Roughly 90% of event organizers perceived both attributes as important to attendees.
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