Conferences that Work

APRIL 9, 2018

In a nutshell, I think that our industry associations have become too focused on justifying their continued existence financially, and are neglecting their core mission of supporting and representing their members and association meeting attendees. Our industry conferences are the obvious places to provide this education.

Education 185

Education Meetings 2006 2012 185

Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. Networking workshop A networking workshop is an educational event offered by professional associations, career centers, and employers.

2023 195

2023 Trade Shows Association Meetings Conference 195

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever.

Conference 150

Conference Marketing Education Attendance Marketing 150

SmartMeetings

FEBRUARY 13, 2017

Here are key takeaways that could impact the travel, trade show and hospitality industries. Is 2017 a buyer’s or a seller’s market for hotel supply growth? Trade shows to grow 3 percent through 2019. Members expect year-round interaction with their association.” Meeting planners do, too.

Trade Shows 61

Trade Shows 2017 Travel Hotels 61

Smart Meetings

APRIL 6, 2022

MPI Minneapolis will be meeting in person at Delta Hotels Minneapolis from 1-5p.m. to cover the state of the meetings industry and post-Covid experiences, featuring experts from Meet Minneapolis, Experience Rochester, and local and regional meetings industry associations.

2022 119

2022 Tourism 2021 Entertainment 119

Smart Meetings

DECEMBER 20, 2021

The holiday spirit took over Sacramento’s renovated SAFE Credit Union Convention Center last week as 400 association meeting professionals came together during the return of CalSAE ’s Seasonal Spectacular event Dec. The gathering was equal parts hosted-buyer appointments, educational content, trade show and reunion.

2002 98

2002 2021 Trade Shows 2023 98

PCMA Convene

JANUARY 2, 2018

based 360 Live Media, whose clients include medical associations. You don’t have to go to a live conference anymore to get CME [continuing medical education], which has been the principal reason to come to many medical meetings. Such tech-driven innovation isn’t the only driver of change in medical meetings.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72